The flat-fee listing desk
A state-licensed team that charges a published fee instead of a percentage story. The homepage is the price. The domain is the price.
The commission calculator
A media brand that shows sellers the survey average, a local range, and a path to agents who will put a number in writing.
The agent match
Consumers answer three questions. You introduce them to buyer or listing agents who already agreed to a simple schedule. The domain sets the expectation before the form.
The negotiation copilot
Software that drafts the compensation paragraph of a purchase contract in plain language. The name tells a nervous first-time buyer what the product is about.
The consumer education site
A newsroom or nonprofit-style guide to the post-settlement rules, with a careful line between education and brokerage. The .com gives the guide a memorable home.
Poor fits
- A luxury brokerage that never wants to talk about the fee.
- A generic “homes” portal that will spend the first screen explaining it is not about commissions.
- A domain investor looking for a three-letter .com. This is an end-user name.
If one of the shapes above is the company, start at $47,500. If you want the industry numbers behind the pitch, read the 2026 market brief.